Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01744_Field_OMLA T13.txt

Text File | 1996-04-10 | 729b | 14 lines

A:  I think his ongoing legacy will be somebody who
had an early and prescient understanding of the
nature of A) the mass media, the electronic media,
and B) what the likely effect of those media would
be on society and habits of thought and styles of
feeling. I mean that’s his notion, I believe his phrase
is that “we make our tools and then our tools
shape us.” And so first we make the tool of print
and movable type and we get used to that way of
seeing and arranging our ideas and our thought.
Then this gives way, 400 years later, to the
electronic means of communication and he uses
media almost as a way of transporting information
and ideas and feelings. I mean, he’s talking about it